An AI glossary made for small biz owners—no jargon, just clear, cheeky definitions that help you actually understand how to use AI in your marketing.
You’ve probably asked ChatGPT something like:
“Write me a social media post for my business.”
…and it gave you something that sounded like it came from a marketing intern who just discovered LinkedIn. 😬
Here’s why: you weren’t specific enough.
Enter: the “Act As” Prompt — a simple trick to get smarter, more relevant, and brand-aligned results from AI.
🧠 What’s an “Act As” Prompt?
It’s when you tell the AI to take on a role or perspective before doing a task.
Instead of just asking it to “write a sales email,” you might say:
➡️ “Act as a warm, persuasive marketing coach and write a 3-line sales email that sounds like a friendly nudge.”
Suddenly the tone, style, and structure all level up.
✨ Why It Works
When AI knows who it’s pretending to be, it narrows its focus, makes better decisions, and gives you output that’s way closer to what you actually need.
Think of it like hiring a specialist instead of a generalist. You’re telling AI, “Put on this hat before you speak.”
📦 Real-World Small Biz Examples
Here are “Act As” prompts in action across different biz types:
🧘 Wellness Coach
Prompt:
“Act as a grounded, intuitive wellness coach who speaks with compassion and clarity. Write a welcome email to a new client that feels personal and safe.”
🛠️ Tradie or Service Pro
Prompt:
“Act as a down-to-earth electrician explaining how to choose the right service without jargon. Write an Instagram caption with humour and trust.”
🛍️ Product Business
Prompt:
“Act as a Gen Z beauty brand manager writing a cheeky product description for a lip gloss called ‘Juicy Drama.’Include emojis and a short CTA.”
🎨 Creative Freelancer
Prompt:
“Act as a freelance designer with 10+ years of experience. Write a short portfolio bio that builds credibility without sounding robotic.”
🧠 Thought Leadership / LinkedIn
Prompt:
“Act as a no-BS leadership coach who shares real lessons from running a team. Write a post that starts with a personal story and ends with a reflection.”
🎯 When to Use “Act As”
Use it when you want:
A specific tone (e.g., warm, playful, bold)
A tailored point of view (e.g., like a customer, coach, expert)
More control over how something sounds or lands
It’s perfect for:
✅ Sales emails
✅ Social posts
✅ Website bios
✅ Scripts
✅ Product descriptions
✅ Event invites
🛠️ How to Craft Your Own “Act As” Prompts
Use this structure:
“Act as a [role] who [has this vibe]. Write [type of content] that [feels like this].”
🔄 Switch the tone, context, or goal based on what you need.
👇 Here’s a plug-and-play starter prompt:
“Act as a friendly but confident service-based business owner. Write a 2-line Instagram caption about why reviews matter, with a clear CTA.”
📌 TL;DR
The “Act As” Prompt is your shortcut to better, more aligned AI results. It helps the tool write like you, for your audience, in your voice.
Start using it, and you’ll stop saying “this doesn’t sound like me.”
✨ Bonus:
Want 15 personality-packed “Act As” prompts tailored for your biz?
👉 Grab a Prompt Pack and stop tweaking AI replies for hours.
