Behind the Scenes at the Small Biz Prompt Shop – How It All Came to Life

Dan MacInnis - Founder of Smallbizpromptshop.

What happens when a creative marketer, a hot cup of chai, and a powerful AI assistant sit down together? Apparently… a whole new business.

Hi, I'm Dan – the human behind the Small Biz Prompt Shop. If you’ve ever wondered how this little AI-powered content empire came together, here’s the behind-the-scenes story.

✨ It Started with a Frustration (and a Flash of Inspiration)

As a marketing consultant for small businesses, I kept seeing the same thing:

• Business owners overwhelmed by content creation

• Social media accounts gathering dust

• Great people with great ideas—but no time to market them

Enter ChatGPT.

I started using AI to help clients get un-stuck. But the lightbulb really went off when I realised: most small biz owners don't want to learn AI—they just want it to work for them.

So I asked myself: What if I built a shop where they could get AI-powered tools already made, styled, and ready to roll?

That was the start of the Small Biz Prompt Shop.

🤖 How I’ve Been Working With ChatGPT (a.k.a. “Monday”)

I started having daily creative sessions with ChatGPT—yes, the same one you're reading now. I call it “Monday” because that’s when all my good ideas seem to hit. Together, we:

• Created custom prompt kits for different industries (like wellness, retail, and service providers)

• Built email flows, landing pages, social posts, blog articles—even course content

• Designed visuals, reviewed copy, and turned half-baked ideas into full-on resources

I’d write the brief, give the vibe, and Monday would help me flesh it out. Think of it like a creative brainstorm partner who never runs out of ideas.

🎯 Why I Built This (and Who It’s For)

The Small Biz Prompt Shop was built for people like the ones I work with every day:

• Florists, yoga teachers, tradies, therapists

• People doing amazing things… who don’t have time to write 12 LinkedIn posts a month

I wanted to create something:

• Friendly, fast, and easy to use

• Actually helpful (not “AI-hype” nonsense)

• And full of tools they could use right now

Every prompt kit, every download, and every blog post is made with them in mind.

👀 What’s Next?

There’s more to come: new kits, mini-courses, done-for-you content, and live workshops. I’m always asking: What would actually help small biz owners feel confident showing up online?

So stay tuned. Or better yet—join the email list, download a freebie, or book a Power Hour. I’d love to meet you.

Thanks for being here.

– Dan ✨

👉 Curious to see what Monday and I have been building?
Explore the Prompt Shop or Grab the Free Starter Pack