How Holiday Extras Saved $500K Annually with AI

Case Study
Written By Dan MacInnis

Holiday Extras, a UK-based travel extras company, implemented ChatGPT Enterprise organisation-wide with stunning results:

  • Content Translation: ChatGPT helped localise marketing content quickly for global markets.

  • Data Analysis for Everyone: Even non-technical staff could analyse CSV data with AI, democratising business intelligence.

  • SQL Querying: Staff with basic SQL skills sped up their query processes using AI suggestions and code corrections.

  • UX Design Scoring: They created an AI-driven scoring system for interface feedback, standardising design decisions.

  • Engineering Efficiency: Junior engineers used ChatGPT to review code before submission, while seniors used it for documentation and communication.

This holistic approach led to 500+ hours saved weekly, translating into over $500K in annual productivity gains.

👉 Want similar savings (without the enterprise budget)? Start with our free AI prompt kits at Small Biz Prompt Shop.

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
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