Which AI Assistant Is Best? ChatGPT vs. Perplexity vs. Claude vs. Gemini vs. DeepSeek
Choosing the right AI assistant for your business can save you hours and amplify your productivity—**but not all models are created equal. Depending on what you’re trying to do (research, writing, coding, summarising, etc.), one might be a better fit than another.
Here’s a breakdown of the top 5 contenders and what they do best in 2025.
🧠 ChatGPT: The All-Rounder for Everyday Business Tasks
Best for: writing emails, blog posts, building prompt workflows, and content repurposing
Suppose you need a co-pilot for content, strategy, or automations. In that case, ChatGPT remains your best bet—especially the GPT-4 model, with its faster output, image understanding, and plug-in integrations (such as a code interpreter or Canva).
✏️ Blog writing, captions, summaries
📅 Marketing planning & workflows
📊 Reporting with AI tools and spreadsheets
🔗 Integrations with tools like Zapier, Mailchimp, and Google Drive
SBPS Verdict: If you’re running a business and want a flexible, friendly AI that helps you do your job better, start here.
🔎 Perplexity: The Research Powerhouse
Best for: real-time information, fact-checking, quick overviews
Perplexity is like ChatGPT, but with a built-in search engine. It shines when you need live, up-to-date answers with sources—great for making quick decisions, planning content, or conducting competitive research.
✅ Cites every source
🌐 Great for exploring new trends or questions
⚡ Lightning fast
SBPS Verdict: Use Perplexity when you need trustworthy data, not just a helpful answer.
🧩 Claude: The Empathetic Long-Form Assistant
Best for: long documents, tone-sensitive writing, strategic summaries
Anthropic’s Claude 3 is brilliant at digesting long PDFs or Word docs—perfect if you’re reviewing a policy doc, summarising a client strategy, or crafting thoughtful comms.
🧠 Handles 100,000+ tokens (huge files!)
✨ More nuanced, conversational tone
🤝 Ideal for people-focused industries
SBPS Verdict: Use Claude when clarity, tone, and context matter most—great for comms, HR, or client docs.
🌐 Gemini: The Google-Connected Assistant
Best for: working inside the Google ecosystem
Gemini (from Google) integrates beautifully with Gmail, Docs, Sheets, YouTube, and Search. Want to summarise your inbox, auto-fill a spreadsheet, or generate slides from a prompt? This is your guy.
📧 Built into Gmail and Docs
🎥 Analyse YouTube videos instantly
📁 Great for admin-heavy tasks
SBPS Verdict: If your team uses Google Workspace, Gemini can save you serious time.
👩🏻💻 DeepSeek: The Technical Specialist
Best for: AI researchers, coders, dev teams
DeepSeek is relatively new to the scene, but it is gaining traction due to its technical capabilities. If you’re working on data-heavy projects, writing code, or need multilingual support, this one’s worth exploring.
👨💻 Great for Python, SQL, web scraping
🌏 Supports multiple languages
💡 Excellent for open-source projects
SBPS Verdict: Not for everyone, but a strong tool if you’re in a technical field.
Final Thoughts: Which One Should You Use?
Use ChatGPT for everyday business tasks, content, and automation
Use Perplexity for fast, reliable research
Use Claude for summarising and sensitive communication
Use Gemini if you’re deep in the Google world
Use DeepSeek if you’re writing code or running technical ops
🔗 Want to Learn How to Use Each One?
👉 Try our Prompt Like A Pro Pack – it shows you how to get the most out of all these tools for your business:
www.smallbizpromptshop.com.au/freebie
