How RetailCare Increased Ticket Closures by 50% with ChatGPT

Case Study
Written By Dan MacInnis

RetailCare, a tech-driven retail services business, has fully embedded ChatGPT across its technical, customer, and leadership operations:

  • Code Optimisation: Their dev team works alongside ChatGPT to streamline their programming. The AI helps clean up code, sometimes compressing 10 lines into 2, making scripts more efficient and bug-resistant.

  • Smart Documentation: They use ChatGPT to rewrite technical manuals and internal training materials into user-friendly formats. This has made onboarding and support faster and easier.

  • Support Ticket Automation: RetailCare transforms complicated manual content into AI-generated, human-friendly responses. ChatGPT handles common questions, increasing support ticket closure rates by 50%.

  • Leadership Communication: ChatGPT helps the leadership team craft clear, values-aligned messaging to maintain consistency across internal and external communications.

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Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
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