How Butterfly Slashed Meeting Time by 80% Using AI

Case Study
Written By Dan MacInnis

Butterfly is a digital agency that’s embraced AI across its internal operations, and the results are remarkable. By integrating ChatGPT, the team has transformed several parts of their workflow:

  • Meeting Transcriptions & Summaries: Instead of manually taking notes, Butterfly uses ChatGPT to transcribe video meetings, summarise discussions, and extract action items. This alone has saved the team 80% of the time they used to spend on meeting documentation.

  • Website Accessibility Scanning: They also use AI tools to scan websites for accessibility issues, automatically flagging any content that doesn’t meet WCAG standards. This makes web compliance faster and more accurate.

  • Code Development & Review: Their developers use AI-powered assistants to review code for bugs, inefficiencies, and best practices. AI helps clean up and optimise scripts before the team starts manual QA.

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Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
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