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About Small Biz Prompt Shop — Practical AI education for small business owners
About Small Biz Prompt Shop

We help small businesses understand, adopt and benefit from artificial intelligence in practical ways.

There's a lot of noise around AI right now. New tools appear every week, and many business owners are unsure where to start. SBPS exists to solve that problem.

Our philosophy is simple:

SBPS teaches businesses how to think and work with AI.

Instead of focusing on one tool or platform, we help business owners understand how AI can support everyday activities such as:

  • Marketing
  • Sales
  • Customer communication
  • Operations
  • Content creation
  • Decision making

Through prompt packs, practical guides, lead-generation tools and training, SBPS provides simple frameworks that help businesses turn AI into a genuine productivity and growth tool.

Our Approach

Most AI advice focuses on individual tools.

At SBPS, we focus on systems.

When these pieces work together, businesses can move beyond experimentation and start building AI-powered marketing and operations systems.

We help small businesses understand how different layers of AI work together:

  • AI assistants such as ChatGPT and Claude
  • Custom GPTs that understand your business
  • AI tools that automate workflows
  • Lead-generation tools that engage website visitors

Why SBPS Exists

AI-powered tools. Human-first thinking.

The Small Biz Prompt Shop is built on a simple belief: the businesses that win with AI aren't the ones who automate the most. They're the ones who use AI to do more of what only humans can do — build trust, show care, and create real relationships.

Every prompt pack, every resource, every piece of training we create is designed to amplify your humanity — not flatten it.

Because care beats cost. Every single time.

Artificial intelligence should not be limited to large companies or technical teams.

Small businesses should be able to use these technologies to:

  • Save time
  • Improve marketing
  • Make better decisions
  • Create smarter customer experiences

SBPS was created to make that possible.

Our goal is to give small business owners the tools, knowledge and confidence to use AI effectively in their own businesses, while staying true to their brand identity.

Why we built this

Most AI tools help you produce more content faster. That's useful — but it's not enough. If all that extra content sounds generic, hollow, or automated, it actively damages the connection that makes small businesses worth choosing.

The Small Biz Prompt Shop was built by Dan MacInnis, a marketing consultant with 20+ years of experience helping small businesses build brands that their people love. She's seen what happens when businesses lose their voice to automation. And she built these tools to make sure that doesn't happen to yours.

Humanise first. Automate the second.

Why I Built This

I love prompts. They're like permission slips for your brain.

You don't need to be a copywriter. You need a good starting point and a clear voice.

So I took everything I know about marketing—and made it faster, friendlier, and way more fun. Now, you can plug in a prompt and get back to what actually matters: running your biz, talking to your clients, or admiring your freshly reorganised shelf.

Learn more about Dan →
Dan with Jojo and Noir