Coached Engine Build
Build your marketing engine. Keep the keys.
Eight weeks. Six one-on-one sessions. You build a marketing system inside Claude that knows your business, writes in your voice and tells you what to do each week. I coach every step. You own every piece.
Starts with a 90-minute Engine Check, $395 plus GST, credited to your build. Not sure yet? Score your engine in two minutes.
The problem
You use AI. Your marketing still runs on you.
AI writes faster. It doesn't remember your customers, sound like you, or notice the newsletter hasn't gone out since March. That part is still your job, usually at 9pm.
Every chat starts from scratch
You explain your business again. And again. And the output still sounds like a brochure.
Bits, not a system
A prompt here, a template there. Nothing connects, so nothing runs without you.
No idea what's working
You post, you send, you hope. Nobody turns the numbers into a decision.
Self-check
Score your engine in two minutes
Eight questions, one per part of the engine. Nothing is saved or sent anywhere. It's a rough self-check; the Engine Check goes much deeper.
What you build
Six sessions, one engine
Each session builds one part and feeds the next. Quality checks are built into Content, and your weekly rhythm is built into Measure and Rhythm.
Foundations
Your business, your voice and your ideal customer, written down so AI stops guessing.
You walk out withThree files loaded into your Claude project
Strategy
Who you're for, why you over the alternative, and the one offer to push for 90 days.
You walk out withA strategy one pager and one priority offer
Lead capture
A quiz, calculator or scorecard that gives visitors a reason to leave their details.
You walk out withA working lead tool and its result email
Content and quality checks
Real customer questions turned into a blog, email and social posts, checked before anything goes out.
You walk out withYour first content pack, quality checked
Email and nurture
A newsletter people open and a welcome sequence for new leads.
You walk out withA newsletter, welcome emails and send rules
Measure and Rhythm
Your monthly numbers turned into decisions, plus a monthly plan and a Monday brief so marketing happens in your busiest month too.
You walk out withA dashboard, a monthly report and a Monday brief
How it works
Eight weeks, start to finish
- Engine Check90 minutes. We score your marketing across every part of the engine and agree your build plan. You leave with a one-page build plan, whether or not you go ahead.
- Sessions 1 and 2Foundations, then Strategy. Strategy always comes before tactics.
- Sessions 3 to 5Lead capture, then Content and quality checks, then Email and nurture. Each one builds on the last.
- Session 6Measure and Rhythm, around week 7. Then you run it yourself.
- Between sessionsSessions run about every nine to ten days. Plan on two to three hours between each one: you build and test on real work, and I review it in the next session.
Fit
Is this you?
A good fit if you
- Run an established small business and do your own marketing
- Already use AI a bit and want it to do real work
- Can give two to three hours between sessions
- Want to own the system, not rent it from an agency
Not a fit if you
- Want someone to do it all for you. That's Build Projects.
- Just want to work out which AI tools are worth your time. That's AI Sparring Sessions.
- Are hoping for a magic button. Sorry.
Investment
What it costs
What's in the Coached Engine Build
- Six 90-minute one-on-one sessions over eight weeks
- Your three foundation files loaded into your own Claude project
- A session sheet for every session, so you always know what to bring and what done looks like
- Your build plan and session notes
Engine Check
$395 plus GST
90 minutes and a one-page build plan. Credited in full if you go ahead with the build.
Coached Engine Build
$3,500 plus GST
Six 90-minute sessions over eight weeks.
Your coach
Who you'll work with
I'm Dan MacInnis. I've spent 25 years in marketing, worked with more than 500 small businesses, and I'm a Fellow of the Australian Marketing Institute. I also run a small business, so I build these systems for myself first.
I'll push back when something won't work. That's the job.
Questions
Before you book
Do I need Claude?
Yes. The engine is built inside your own Claude account. In the Engine Check we'll work out which plan suits you.
Can I use ChatGPT instead?
Not yet. The build currently runs in Claude only.
Who owns what we build?
You do. It lives in your Claude account and your files, not mine.
Do you do the work for me?
No. You build, I coach. If you'd rather hand it over, have a look at Build Projects.
How much time does it take?
Six 90-minute sessions over eight weeks, plus two to three hours of building and testing between each session.
What if I fall behind?
The build runs for eight weeks from your first session. If the between-session work isn't done, the session still goes ahead and the eight weeks keep moving, so keep the build work small and doable.
What if the Engine Check shows I'm not ready?
Then I'll tell you, and you keep the build plan. The Engine Check is useful on its own.
Start with the Engine Check
90 minutes, $395 plus GST, credited to your build. You'll know exactly where your marketing stands and what to fix first. Want to think it over first? Take the brochure with you.