How to Rank in ChatGPT (Without Being a Tech Wizard)

ChatGPT isn’t just answering questions—it’s recommending businesses. And if you want to show up when someone types, “Best dog groomer near me” or “Where can I get eco candles online?”—this blog’s for you.

So let’s break it down in plain English: how do you get ChatGPT to mention your business?

🧠 First, What Does “Ranking in ChatGPT” Even Mean?

When someone asks ChatGPT for a recommendation (e.g. “What’s the best physio in Melbourne?”), it pulls answers from:

1. What it’s been trained on (cut-off at a certain date)

2. What’s available on the open web (if browsing is enabled)

3. Verified sources like Google Business, Yelp, articles, and directories

If you want to be in those answers, you’ve got to show up in the places ChatGPT looks.

📍 1. Optimise Your Google Business Profile (It Still Matters)

ChatGPT LOVES structured, verified data—and Google My Business is one of its faves.

✅ Make sure your GMB profile is:

• Fully filled out (opening hours, address, services)

• Consistent with your website info

• Packed with relevant keywords

• Updated with recent reviews (ask happy clients!)

Bonus tip: Add FAQs in your profile that match what your audience might ask.

✍️ 2. Write Helpful, Human-Like Website Content

ChatGPT doesn’t like fluff. It loves useful, clear, on-topic content.

✅ Add to your site:

• A Services page with real answers (What you do, who it’s for, why it works)

• A blog answering common questions (Think: “How often should I service my AC?” or “Best flowers for a spring wedding”)

• Local keywords if you’re location-based (e.g. “Brighton dog grooming”)

📰 3. Get Mentioned in Trusted Sources

If ChatGPT browses and sees you pop up in news sites, directories or roundups—it trusts you more.

✅ Try to:

• List yourself on local directories (Start with Yelp, Yellow Pages, and industry-specific ones)

• Be included in ‘best of’ blogs or guest post on partner sites

• Use schema markup if you can (ask your web person)

📢 4. Add FAQs to Your Website

Because ChatGPT LOVES FAQs. It’s literally trained to answer questions, so help it help you.

✅ Add an FAQ section with:

• Clear questions your customers actually ask

• Brief, specific answers

• Keywords like location or service types

🤖 5. Create Content That Feels Human

The more your content feels natural, the more ChatGPT will likely surface it.

✅ Use clear headers, conversational tone, and actual value ✅ Avoid keyword stuffing—it’s not 2011 ✅ Think: “If someone copied this question into ChatGPT, would I be the answer?”

🚀 Final Takeaway

Showing up in ChatGPT isn’t about tricking the algorithm—it’s about: ✅ Being visible where ChatGPT looks (Google, directories, FAQs)
✅ Answering real questions clearly and helpfully
✅ Creating trust with reviews, mentions, and great content

The good news? If you’re already working on SEO, this isn’t a new strategy—it’s just smart content, good structure, and showing up where it counts.

You don’t need to be a tech wizard. You just need to sound like a helpful human.

Resources if you want to dig deeper:

• Target Internet Guide

• Neil Patel’s Blog

• Publicity Port Guide