Let’s be real—I didn’t just build this business alone. I had help. And her name is Monday. 😄

That’s what I call my AI assistant (yes, the one writing this with me). Because every good idea seems to hit on a Monday morning—with chai in hand and a head full of marketing magic. This blog is a love letter to the process: how I used ChatGPT to build a brand-new digital business from scratch—one that supports small biz legends like you to write smarter, not harder.

💡 The Spark

I’ve worked with small businesses for years, and I kept hearing the same thing: “I know I need to post, email, and market—but I don’t have time or energy to figure it all out.”

Enter AI. I realised I could use ChatGPT not just as a tool, but as a creative partner. One that could help small business owners like you skip the overwhelm and start doing. So the Small Biz Prompt Shop was born.

🧰 What We Built Together

Over the past few weeks, here’s everything Monday and I created:

🧠 The Brand

  • Name, logo concepts, and visual identity

  • Taglines like “Run your biz, not a content factory”

  • Brand voice: cheeky, smart, a little sarcastic, but always helpful

🛍️ The Prompt Packs

  • Wellness: The Inner Peace Pitch Kit

  • Service providers: Fix It & Flip It Toolbox

  • Retail: Shop & Awe Prompt Bundle

  • Starter Freebie + Glow-Up Mega Bundle

📄 Downloadables + Tools

  • Buyer Persona + Value Proposition prompt templates

  • AI Marketing Toolkit cheatsheet

  • Free 7-Day Prompt Challenge with emails + tiles

💻 The Website (in Squarespace)

  • Home page, product pages, contact, FAQs, blog setup

  • Meta descriptions and CTAs throughout

  • Set up email sequences for opt-ins, abandoned carts, reviews

🧠 The Course

  • A beginner-friendly training course on how to use prompts

  • Scripts, Notion layouts, video outlines, checklists, and worksheets

📝 The Blog

  • SEO-friendly blogs on everything from ChatGPT trends to what not to ask AI

  • Behind-the-scenes brand stories (like this one)

🎨 The Visuals

  • Dozens of custom Canva-ready tiles, icons, headers, product badges, and prompt mascots

  • Reels, carousel post designs, and social promo graphics

🧑‍💻 What It’s Been Like Working with AI

Using ChatGPT has felt like having a co-founder with endless energy, instant recall, and no ego. It helped me:

  • Brainstorm better

  • Write faster

  • Stay focused

  • Think bigger

It never replaces me—it reinforces me. My vision, my strategy, my creative direction.

🚀 What’s Next for the Prompt Shop

This is just the beginning. I’m building:

  • More industry packs

  • Mini products + Notion templates

  • Live workshops + 1:1 sessions

  • Templates that help you sell, show up, and sound like YOU

And of course, Monday will be right here helping me do it.

Got any suggestions? Drop me a line or DM me.

💬 Final Word

If you’ve ever thought “I’m not good with tech” or “I don’t have time for AI”—this shop was made for you. I’ve done the heavy lifting. You just plug, paste, and go.

Let this be proof: you don’t have to do it all alone. Just like I didn’t.

💻 Built with heart. Powered by prompts.

– Dan

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
Previous
Previous

How to Rank in ChatGPT (Without Being a Tech Wizard)

Next
Next

One Prompt, Three Posts: The Art of Repurposing for Small Biz Owners