Make Your Products Buyable Inside Chat (Even if You’re Not “Techy”)

Make Your Products Buyable Inside Chat

Intro (keep it human):
People are starting to buy straight from a chat—no website hunting, no cart confusion. The good news? You don’t need to be a developer to set this up. Think of it like tidying your shop window so a digital assistant can understand what you sell and show it to buyers.

How it works (simple):

  1. A “product list” (feed) tells the assistant what you sell.

  2. Precise product details help it match your items to what people ask for.

  3. A payment link (Stripe, PayPal, or your platform) completes the sale.

What to do this week:

  • Make a simple spreadsheet with your products (see checklist below).

  • Clean up names and descriptions so a stranger instantly “gets it.”

  • Add a payment link for each item (or link to your checkout page).

  • Test it with 3–5 friends: “If you asked for X, would this show up?”

  • Keep the list updated—out-of-stock items frustrate buyers.

Write descriptions that sell in chat:

  • Use everyday words: “Soft cotton tee” beats “premium textile solution.”

  • Say who it’s for and why it’s great in one line.

  • Include sizes, colours, and any “will it fit/work for me?” details.

  • Add common questions at the end (Q&A style).

Where this helps most:

  • Simple products (books, gifts, services with fixed prices).

  • Local services (cleaning, tutoring, pet care) with clear packages.

  • Seasonal offers and gift bundles.


Want help turning chat into a sales channel? SBPS can set up your product list, clean the copy, and run a quick test so you’re live in days—not months.

Quick Checklist: Product List for Chat Sales

  • Product name (clear and specific)

  • Short description (what it is, who it’s for, key benefit)

  • Price (and currency)

  • Variants (size/colour/flavour)

  • Availability (in stock / limited)

  • Image link (one good photo)

  • Delivery or turnaround time

  • Payment/checkout link

  • FAQs (1–3 buyer questions with short answers)

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
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