Win the Snippet: How to Write the First 150 Words on Any Page
Why your First 150 Words Matter (Here’s the Easy Formula)
Intro (why this matters):
Search engines and AI tools often pull your opening paragraph to show people what’s on your page. If those first 150 words are clear, you’ll get more of the right visitors—and fewer time-wasters.
The 3-sentence formula:
What this page is about: Name the topic in plain English.
Who it’s for + key benefit: Spell out the audience and why they should care.
What they’ll get next: List what’s inside (steps, checklist, pricing, examples).
Example (plumber’s hot-water page):
“We install and service hot water systems in the Mornington Peninsula. If your water is cold, unreliable, or costing too much, this page explains quick fixes, replacement options, and honest pricing. You’ll see the pros and cons of gas vs electric, how long each takes to install, and what to do today if your unit dies.”
Make it skimmable:
Keep sentences short.
Use simple words.
Avoid fluff (no buzzword soup).
Put the most important facts first.
Add a mini FAQ at the bottom of the page:
“How fast can you do it?”
“What’s the cost range?”
“What if it breaks again?”
Short answers build trust and help assistants quote you correctly.
Send us one page you care about. We’ll rewrite the first 150 words using this formula and add a mini FAQ so it’s ready for search and AI snippets.
Quick Checklist: First-150 Formula (Copy-and-Paste Guide)
Sentence 1: “This page is about [topic] for [audience].”
Sentence 2: “If you’re dealing with [problem], you’ll learn [benefit/outcome].”
Sentence 3: “Inside: [3–4 things they’ll get—steps, prices, examples].”
3× Mini FAQs with short, direct answers
Clean headline (names the topic)
One clear CTA (“Get quote,” “Book call,” “See prices”)
