Run Your Own AI Audit: A Small Business Guide to Safer, Smarter AI

Why Audit Your AI?

If you’re using AI in your business — whether for marketing, admin, or customer service — you’re putting your brand’s reputation in its hands. An AI audit helps you:

• Catch mistakes before they go public.

• Make sure you’re meeting ethical and legal standards.

• Build trust with customers and partners.

You don’t need a corporate compliance team — just a simple process.

The 3-Step DIY AI Audit

1. Governance Check (Are you managing AI responsibly?)

• Who in your business is responsible for AI oversight?

• Are you documenting AI use and decisions?

• Is there a process for approving prompts, outputs, and data sources?

2. Compliance Check (Are you following the rules?)

• Are your AI tools GDPR/Privacy Act compliant?

• Are you protecting customer data and sensitive information?

• If in doubt, check the provider’s terms and your own industry rules.

3. Performance Check (Is your AI accurate, fair, and reliable?)

• Run the same prompt multiple times — is the output consistent?

• Check for bias or assumptions in the results.

• Test against a known answer or a human review.

Tools & Prompts for Your Audit

• ChatGPT & Claude – Compare results for accuracy and bias.

• Grammarly – Review AI-written content for tone and clarity.

• AI Bias Test prompts – “Does this advice apply equally to all customer types?”

Wrap-Up

Think of an AI audit as a health check for your tools. A few minutes each quarter can save you hours of damage control.

💡 Need a shortcut? SBPS can run an AI Health Check for your business — Book here