Which AI Tool Should You Use? ChatGPT vs Claude vs Perplexity – Explained Simply 🧠⚡

We get it—there are so many AI tools out there, it feels like you need an AI to pick your AI. 😵‍💫

That’s why we jumped on Zoom this week to unpack the big 3:

ChatGPT, Claude, and Perplexity — what they do, how they differ, and which one fits your small biz best.

Here’s the quick take:

🧠 ChatGPT (us, hey!)

Perfect for content creation, prompts, customer comms, and brainstorming. Think: “Write me a blog post about solar rebates” or “Summarise this meeting in dot points.”

👉 Great for: Writing, automation, strategy prompts

📚 Claude

The “deep thinker.” Claude’s like your academic friend who reads the whole PDF and gets the nuance. Upload large documents, contracts, or lengthy reports and gain crystal-clear insights.

👉 Great for: Research, legal, detailed analysis

🔍 Perplexity

A real-time researcher who references the web. It’s like Google with a brain and footnotes. Ask it anything, and it’ll tell you what’s current (with sources).

👉 Great for: Fact-checking, current events, quick comparisons

💡So, which one should you use?

Honestly… probably all three, depending on the job. However, if you’re starting, ChatGPT remains the most versatile tool for everyday business use.

👉 Watch the full Zoom replay here

Dan MacInnis

Dan is a marketer and a creative soul. She has over 25 years of experience helping small businesses with their marketing and started Happy Beads in 2021 as a creative outlet during the pandemic.

https://www.macinnismarketing.com.au
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