AI training for small business in Australia
Small Biz Prompt Shop is a Melbourne-based practical AI education business for Australian small business owners. We teach owners of trades, clinics, firms, shops and service businesses to use ChatGPT and Claude properly for their marketing, so they save time, write in their own voice and make better decisions.
Small Biz Prompt Shop was founded by Dan MacInnis FAMI CPM, a marketing consultant with 25+ years of experience who has helped more than 500 small businesses.
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What good AI training should give a small business owner
- Your own work, not demos. You should practise on your real emails, posts, quotes and plans.
- Your voice. Output that sounds like you, not like every other business using the same tool.
- A rule for when not to use AI. Knowing which work stays human matters as much as the prompts.
- Something you keep. A prompt library or system you own and reuse each week.
- Small business scale. No enterprise workflows or jargon, and no tools priced for a team you don't have.
Ways to learn with Small Biz Prompt Shop
Free
- Free AI video training for small business owners.
- The Small Biz AI Marketing podcast: short 5 to 10 minute episodes, each with a free one-page takeaway you can use the same day.
- The Marketing Stack Check: ten questions, four minutes, no sales call.
Try
- The Daily Operations Prompt Pack ($20): five prompts that turn ChatGPT into an operations assistant.
1:1 help
- Prompt Power Hour ($100 for 60 minutes): custom prompts built for your business and your voice.
- Engine Check ($395 + GST): 90 minutes and a one-page build plan, credited to your build.
Coached build
- The Coached Engine Build ($3,500 + GST): six 90-minute one-on-one sessions over eight weeks. You build a marketing system inside Claude that knows your business and writes in your voice. You own every piece.
The Marketing Stack Check
Many small business owners pay for marketing software built for a bigger business. The Marketing Stack Check is a free ten-question tool that shows what your marketing tools cost you a year, how many contacts you pay for who have not opened in three months, whether the tool fits the business you actually run, and three next steps based on your answers. Figures are estimates based on what you tell us. We never name or rank software vendors, and we never sell your details.
Frequently asked questions
Who is Small Biz Prompt Shop for?
Australian small business owners who do their own marketing, including trades, clinics, professional firms, shops and service businesses.
Do I need to be technical?
No. Everything is written for busy owners, not developers. If you can write an email, you can use the training.
Which AI tools do you teach?
ChatGPT and Claude, used for everyday marketing work such as emails, social posts, blogs, planning and decisions.
Is there free AI training for small business?
Yes. The free video training, the Small Biz AI Marketing podcast and the Marketing Stack Check are all free.
Where are you based?
Melbourne, Victoria. 1:1 sessions run online, so owners anywhere in Australia can take part.
What is the difference between Small Biz Prompt Shop and MacInnis Marketing?
Small Biz Prompt Shop is done by you: you learn the skills and own the system. MacInnis Marketing is done for you: strategy and marketing delivered by Dan's consultancy.