Before you buy: the Black Friday software checklist
Black Friday is Friday 27 November 2026 and Cyber Monday is Monday 30 November. Between now and then you will be offered more software than you could use in a lifetime, most of it at 70 per cent off, all of it ending in four hours. This is the boring bit that works out which deals are actually worth it.
What is in it
- 15 questions across five sections, with a score at the end that tells you buy, wait, or walk away
- The renewal price trap, which is what "70 per cent off" usually means once you are 12 months in
- How to check a discount is real before you click buy
- Three copy and paste questions to send the vendor first
- The GST and ABN bit, and where annual plans sit at tax time
Who it is for
Australian small business owners who do their own marketing and are about to be sold eleven things in three weeks. It takes about ten minutes per tool. Print it, or keep it open in a tab.
Why bother
It is almost never the price that hurts. It is the tool bought in a hurry in November, set up to about 20 per cent, never properly switched on, and quietly renewed the following November by a card on file. The question is not whether this is a good deal. It is whether it will be running properly by February.
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Not sure your current stack is right in the first place? The Marketing Stack Check is free and takes about four minutes. There is also free AI video training, the Small Biz AI Marketing podcast, and two more free downloads. Need a hand with any of it? Book a free intro chat with Dan.