Your customers are already asking ChatGPT things like "who's a good bookkeeper near me" or "which online shop sells this". ChatGPT answers with whatever it has pieced together about you. Until this week, you had no say in that.
On 10 November 2026, OpenAI opened Business Hub in beta. It lets a business claim its listing inside ChatGPT, check the details, and fix them. Eligible Australian businesses can claim now, and it's free at launch.
What is ChatGPT Business Hub?
Think of it as the ChatGPT version of claiming your Google Business Profile. You find your business, prove it's yours, and then you control the key information ChatGPT uses when it talks about you.
Once you're verified, you can:
Correct your details, such as your website, description, logo and return policy. OpenAI reviews changes before they go live.
Add products, prices and stock, if you sell online. Shopify stores can connect from the Shopify admin.
See how often you're mentioned in ChatGPT over the past 28 days, how many people click through to your website, and the topics that bring you up.
You won't see anyone's actual conversations. The numbers are aggregated, and they only appear once you pass a minimum level of activity.
Who can use it in Australia?
This is the bit most of the excited LinkedIn posts skip, so here it is plainly:
Eligible Australian businesses can claim a profile now. It's open in markets where ChatGPT operates.
Local shops and restaurants can't claim in Australia yet. That's a real gap for a lot of small businesses, so check before you spend time on it.
Business Agents are US only for now. These are the branded chat assistants that answer customer questions on your behalf. Don't let anyone sell you an Australian setup for them yet.
It's rolling out gradually. You might be asked to join a waitlist rather than claim straight away. Join it. It takes about 30 seconds.
One more honest note: claiming doesn't push you up the rankings. It makes sure what ChatGPT says about you is right. That's still worth a lot when a customer is about to choose. If ChatGPT isn't recommending you at all, that's a different problem, and this post explains why you might not be on the list.
How to claim your business in ChatGPT
Log in to ChatGPT with your own account.
Open Business Hub from the sidebar, or go to chatgpt.com/business-hub.
Search your business name and pick the matching listing. If you're not there, type it in.
Choose how to verify: a code sent to your business phone or email, a DNS record on your website, or your Shopify store. If you're offered the waitlist, join it.
Complete the identity check with Persona. Have photo ID and proof you can act for the business ready, such as your ABN details. These need to match your official business records.
Once you're approved, update your business details and check every field.
If someone else looks after your marketing, they can be added to the profile, and each person signs in with their own ChatGPT account. No more sharing passwords.
Why do it today?
It's free and it takes a few minutes. More importantly, ChatGPT is already describing your business to people. Claiming your listing is the first time you get to check that description.
It's also one piece of a bigger job: making sure AI tools can find you and describe you accurately. Your website matters here too, starting with what your About page says to AI. If you want the rest of that picture, our free Get Found When Customers Ask AI playbook walks through it step by step. And if you're still working out where AI fits in your business at all, start with our guide to AI training for small business.
